BRAVEN® BAR

NUTRITIOUS ENERGY ON THE GO.

Braven Bar Pineapple
Braven Bar Strawberry
Braven Bar Lemon and Lime
Braven Bar Blueberry
Braven Bar Double Chocolate Nut
Braven Bar Chocolate
Braven Bar Chocolate Strawberry
Braven Bar Chocolate Caramel Nut
Braven Bar Caramel Nut
  • 190 calories (coated bars)
  • 180 calories (non-coated bars)
  • Gluten Free
  • No High Fructose Corn Syrup (HFCS)
  • 0G Trans Fat

$24.99 - $49.99

MSRP:

Flavours:

Available in:

  • 190 calories (coated bars)
  • Gluten Free
  • No High Fructose Corn Syrup (HFCS)
  • 0G Trans Fat

9soft&chewypunchpackingflavors.

9 soft & chewy punch packing flavors.

Blueberry
NON-COATED
Caramel Nut
NON-COATED
Strawberry
NON-COATED
Lemon & Lime
NON-COATED
Pineapple
NON-COATED
Chocolate
NON-COATED
Chocolate Caramel Nut
COATED
Double
Chocolate Nut
COATED
Chocolate Strawberry
COATED

How
Braven® Bar
Works?

  • Provides Energy & Nutrition.
  • Maintains Blood Glucose Levels.
  • Supplies Instant & Sustained Energy.
  • Supports Energy Metabolism.
  • Supports Immune Function.
  • Improves Focus & Concentration .
  • Promotes Recovery.

Braven® Bar is a delicious, nutritious, anytime, anywhere energy boost when you are on the go.

When to use?

Braven® Bar is the
Ideal on-the-go snack

  • Tasty and convenient, anytime nutritional energy bar.
  • Ideal nutritional alternative to sweets & chocolates.
  • Use to increase the intake of protein, energy, vitamins & minerals.
  • Use to curb hunger and boost your energy.
  • Use as a lunch box complement.
  • Suitable for the whole family.
  • Enjoy as part of a healthy, balanced diet and lifestyle.

Boost Mental & Physical Performance when

Working.

Studying.

Playing.

Driving.

Before, during & after

training & competing.

Braven® Bar

Assists with recovery and recuperation after physical exertion, training and sports participation.

EXPLORE THE
UNCHARTED.
BE COURAGEOUS.
KEEP FIGHTING.
FOR THE DEFIANT.
FOR THE BRAVE.
EXPLORE THE
UNCHARTED.
BE COURAGEOUS.
KEEP FIGHTING.
FOR THE DEFIANT.
FOR THE BRAVE.

What’s Inside a
Braven® Bar?

Macronutrient Ratio as Recommended by IOM:

Scientifically formulated with the protein, carbohydrate and fat ratios as recommended by the dietary guidelines of the Institute of Medicine (IOM).

Combination of Carbohydrate Sources:

The carbohydrate energy matrix consists of fast, medium and slow releasing carbohydrates.

High Quality Protein:

Produced with milk and egg protein, which is high in essential and branched chain amino acids (BCAA’s).

High in Antioxidants:

High in vitamin A, C & E [30% of the Daily Value (DV) per 45g bar].

Source of 9 Vitamins & Calcium:

Good source of Calcium, Vitamin D & B-Vitamins [At least 20% of the Daily Value (DV) per 45g bar].

FAQ

Braven Bar is a delicious, nutritious, anytime, anywhere energy boost when you are on the go! 

Braven Bars are manufactured by PVM Nutritional Sciences – the producer of the “World’s Original Energy Bar”. PVM denotes Proteins, Vitamins & Minerals. It is the original. The real deal. We are not some Google-based research project. Nor a sudden commercial opportunity that presented itself. We are the culmination of over 50 years of innovation, research, and knowledge. Originally developed in the late 60s to fuel soldiers with energy and essential nutrition. Now available in the USA. 

@Braven we dedicate ourselves to giving you the energy & nutrition to succeed and we will never expect you to eat a science project that tastes like cardboard. Braven Bars are candylitious nutritious – yup, nutrition, and energy that tastes like soft chewy candy!

Braven Bars provide nutrition & energy on the go and are scientifically formulated to contain the protein, carbohydrate, and fat ratio as recommended by the dietary guidelines of the Institute of Medicine (IOM). The combination of protein and fat with a variety of carbohydrate sources that are released at different rates helps to provide Instant and Sustained Energy and maintain blood sugar levels.   Braven Bars contain High-Quality Protein and are packed with 13 Vitamins and Calcium.

Braven Bars boost Mental & Physical Performance when Working, Studying, Playing, Driving, Before & During Sports (training) and assist with Recovery after physical exertion.

The Braven Bars weigh 1.59 oz. (45g) to be an ideal on-the-go snack purposefully not super-sized to limit excessive calorie intake – an ideal nutritious alternative to candy and chocolates, suitable for the whole family!

Ideal On-The-Go Nutritional Energy Snack:

  • Tasty and convenient, anytime nutritional energy bar
  • Ideal nutritional alternative to sweets/chocolates
  • Use to increase the intake of protein, energy, vitamins & minerals
  • Use to curb hunger and boost your energy
  • Use as a lunch box complement
  • Suitable for the whole family
  • Enjoy as part of a healthy, balanced diet and lifestyle

Boost Mental & Physical Performance:

  • When Working
  • When Studying
  • When Playing
  • Driving
  • Before & during Training and Competing

Assists with Recovery after physical exertion

  • Provides Energy and Nutrition
  • Maintains Blood Glucose Levels
  • Supplies Instant & Sustained Energy
  • Supports Energy Metabolism
  • Supports Immune Function
  • Improved Focus and Concentration
  • Promotes Recovery

The Institute of Medicine (IOM), also known as the National Academy of Medicine, calculated an acceptable macronutrient distribution range for carbohydrates (45 %-65 % of energy), protein (10 %-35 % of energy), and fat (20 %-35 % of energy)).  These ranges are used by dietitians and registered nutritionists worldwide as guidelines for prudent dietary recommendations to the overall public as well as individuals with specific diseases. Studies show that within an energy-balanced diet the intake of each energy source within the specified ranges is associated with a reduced risk of long-term chronic disease development while providing an adequate intake of essential nutrients.

The Braven Bars are suitable for lacto-ovo-vegetarians as it contains milk powder and egg white.

The Braven Bars are all gluten-free (coated, non-coated, and combat bars) and can be enjoyed by wheat and gluten-intolerant individuals.

No, the Braven Bars do not contain any artificial sweeteners

Braven Bars contain high-quality protein sources. Braven Bars are produced with milk and egg white protein, which is high in essential and branched-chain amino acids (BCAA’s).

Not all protein is created equal, they differ in terms of their amino acid composition, digestion, and absorption. Amino acids (building blocks of protein) can be divided into essential amino acids (cannot be synthesized by the body, thus, dietary intake is essential) or non-essential amino acids (can be synthesized by the body). Protein quality evaluation aims to determine the capacity of food protein sources to meet the protein and essential amino-nitrogen requirements, i.e., to satisfy the metabolic needs for amino acids and nitrogen.  

There are two different approaches to measuring protein quality, namely fecal digestibility (protein digestibility-corrected amino acid score (PDCAAS)) and ileal digestibility (Digestible Indispensable Amino Acid Score (DIAAS)). Ileal digestibility is defined as the disappearance of a nutrient between the mouth and the end of the small intestine (terminal ileum), whereas, fecal digestibility is the disappearance of a nutrient between the mouth and the end of the digestive tract. Although both ileal and fecal amino acid digestibility approaches can be subject to important limitations, on balance ileal protein, or amino acid digestibility, is considered to better reflect the amounts of amino acids absorbed and therefore be used to determine the quality of a protein source.  

However, in practice due to the limited availability of ileal digestibility data, currently the most widely recognized and approved method for evaluating protein quality of food proteins is PDCAAS. PDCAAS is required by the United States Food and Drug Administration (FDA) labeling regulations, which were promulgated out of the Nutrition Labeling and Education Act of 1990 (NLEA) when making claims about protein content. This gives a score up to a maximum of 1.00. Protein derived from animal sources ((i.e., dairy, eggs, beef, etc.) score better with both methods. Plant-derived protein sources (like soy) are usually lacking in Sulphur containing amino acids, namely methionine, and cysteine, of which methionine is an essential amino acid.  

A diet should not only focus on providing enough protein, but also on providing adequate proportional amounts of specific amino acids. The relationship of amino acids to one another can enhance/negate certain physiological outcomes and deficiencies of certain essential amino acids could be rate-limiting. Both the above-mentioned protein quality measures ignore this fact. A sole focus on total protein intake rather than a proportional ratio of amino acids to meet specific physiological demands is a misnomer. Due to the metabolic demands of various physiological stages/states, i.e. maintenance, muscle tissue growth, power, endurance, and recovery, a specific amino acid profile is needed to support and optimize these physiological processes. Therefore, a habitual high-protein diet can still be deficient/limiting in specific amino acids.

The Braven Bars are formulated with high-quality milk and egg-derived protein to provide a delicious, nutritious, anytime, anywhere energy boost.

The Strawberry, Caramel Nut, and Chocolate Nut flavors have a chocolate-flavored coating.

All 8 of the Braven Bar flavors contain milk, egg, and soy. The Caramel Nut, Double Chocolate Nut, and Chocolate Caramel Nut flavors also contain peanuts.

The Braven Bars are available in 8 delicious flavors. 4 of these flavors, namely Caramel Nut, Chocolate, Double Chocolate Nut, and Chocolate Caramel Nut are colorant free.

All the Braven Bars are preservative-free.

The term natural flavor or natural flavoring, according to the FDA, means the flavoring constituents are derived from plant material (spices, vegetables, fruit, etc.), meat, seafood, poultry, eggs, dairy products, or fermentation products thereof, whose significant function in food is flavoring rather than nutritional. Alternatively, artificial flavors are flavorings that are made from components that do not meet this definition. 

The CODEX ALIMENTARIUS international food standards, guidelines, and codes of practice, further differentiate between nature-identical flavors, which are synthesized but have the same chemical composition as their natural counterparts. Artificial flavors have a different chemical composition from any flavor constituents found in nature. It’s generally assumed that “natural” is better or healthier, but nature-identical flavors (classified according to the FDA definition as artificial) have the same chemical structure as the naturally occurring ones.  

Nature-identical flavors are produced economically, with reduced environmental concerns and more consistent quality, than most of their natural counterparts. Notably, flavors derived from natural products may vary with plant production or harvesting methods. As such, many nature-identical flavors are available in higher purity.

 

Worldwide, all food additives are carefully regulated by federal authorities (e.g. FDA in the USA) and various international organizations to ensure that foods are safe to eat and are accurately labeled. Since our inception in the 1960s, we have been passionate about the biological sciences, objective truth, and empirical certainty. We will stay true to our founding values and commitment not to make a factual statement in the absence of sufficient evidence to do so whilst challenging the prevailing status quo when necessary. We can assure you that we do not include additives (including flavors) in our products that have a detrimental effect on health or additives that can potentially harm your health.

Braven Bars are produced with milk powder; therefore, they contain 0.25 oz. (7g) lactose per 1.59 oz. (45g) bar. Lactose-intolerant individuals can usually tolerate up to 0.42 oz. (12g) lactose per day. In our experience, a solid Braven Bar containing a combination of carbohydrate sources, protein, and fat is well tolerated by lactose-intolerant individuals. This however differs between individuals; therefore, it is important to test your tolerance to the bars. 

All Braven Bars are manufactured by PVM Nutritional Sciences – the producer of the “World’s Original Energy BarⓇ” in an FSSC 22000 certified facility with an internationally recognized food safety management system. 

PVM denotes Proteins, Vitamins & Minerals. It is the original. The real deal. We are not some Google-based research project. Nor a sudden commercial opportunity that presented itself. We are the culmination of over 50 years of innovation, research, and knowledge. Originally developed in the late 60s to fuel soldiers with energy and essential nutrition.

Carbohydrates are divided into simple (sugar)-and complex carbohydrates (starch). Sugar found in foods can be further divided into added-and intrinsic sugar. Added sugar does not occur naturally in foods, therefore they are added during processing and manufacturing. Sugars found intrinsically include lactose found naturally in milk or fructose found in fruits.

Carbohydrates, including sugar, also differ in terms of their glycemic response, in other words, the impact they have on blood sugar levels. Frequent and high intake of sugars that spike your blood sugar levels and increase caloric intake leading to weight gain increases your risk for long-term health complications. This is especially true for sugar-sweetened carbonated drinks that only contain sugar without any other essential nutrients.

The combination of protein, fat, carbohydrates, and fiber affects the glycemic response of foods. The combination of the nutrients decreases/modulates the increase in blood sugar levels. The Braven Bars are scientifically formulated to contain the protein, carbohydrate, and fat ratio as recommended by the dietary guidelines of the Institute of Medicine (IOM). The combination of protein and fat with a variety of carbohydrate sources that are released at different rates helps to provide instant and sustained energy and maintain blood sugar levels.

Furthermore, all Braven Bars are made with milk powder; therefore, they contain 0.25 oz. (7g) lactose and 0.46 oz. (13g) added sugar per 1.59 oz. (45g) bar to help with portion control. As shown in figure 1 below, the average carbonated beverage contains between 23 – 42 g of added sugar per can, thus, double (and more) the amount of a Braven Bar.

The Braven® Bars are also scientifically formulated to contain the protein, carbohydrate, and fat ratio as recommended by the dietary guidelines of the Institute of Medicine (IOM). The combination of protein and fat with a variety of carbohydrate sources that are released at different rates helps to provide instant and sustained energy and maintain blood sugar levels. Braven® Bars contains High Quality Protein and are packed with 12 vitamins and calcium to provide a delicious, nutritious, anytime, anywhere sustained energy boost when you are on the go.

The Braven Bars are non-GMO. Notably, although the Braven Bars are non-GMO, we at PVM understand that the polarized notion to label GMOs as inherently bad or inherently good oversimplifies genetic engineering technology and ignores the current use as well as the future potential or pitfalls. 

Currently, confusion and non-scientific perspectives regarding GMO foods abound which is further amplified by misinformation in the media as well as varying definitions between different organizations and countries. 

For a geneticist, genetic modification means increasing, decreasing, or removing a gene that is already present in the organism. Transgenic modification refers to the movement or insertion of a gene into an organism that usually does not have a copy of that gene. Both genetic modification and transgenic modification happen spontaneously in nature through e.g. mutations and bacteria. Humans have been altering the genomes of plants and animals for centuries, using traditional breeding techniques like selective breeding and crossbreeding. 

Through the application of genetic engineering, both genetic modification and transgenic modifications can be induced and allow for precise control over the genetic changes introduced into an organism. A clear distinction should be made between GMOs and transgenic modifications. Unfortunately, popular media sometimes interchangeably labels GMOs as transgenic and vice versa which is simply wrong. It should be further appreciated that transgenic approaches are not more “unnatural” than genetic modifications. 

We, therefore, agree with the USDA’s definition of genetically engineered organisms, we would propose GEO instead of using the term GMO.

“Genetic engineering: Manipulation of an organism’s genes by introducing, eliminating, or rearranging specific genes using the methods of modern molecular biology, particularly those techniques referred to as recombinant DNA techniques.

Genetically engineered organism (GEO): An organism produced through genetic engineering.

-USDA” 

Genetically engineered organisms (GEOs) were created for various beneficial properties, namely, insect resistance, drought tolerance, herbicide tolerance, disease resistance, enhanced nutritional content, reduced food waste, and improved manufacturing processes. The use of GEOs can help feed people in developing countries, keep our food costs as low as possible and aid the environment by reducing our carbon footprint, decreasing reliance on water, and reducing soil erosion. We have witnessed these benefits first-hand with the new GEO maize varieties in South Africa.

Even though interspecies gene transfer (horizontal gene transfer) also occurs spontaneously in nature (most prominently between prokaryotes), there might be unintended consequences (economic or on other species) to altering the natural state of an organism through foreign gene expression. Critics often argue, amongst others, the potential health risks to humans include the possibility of exposure to new allergens in genetically modified foods (transfer of a known allergen that may occur from a crop into a non-allergenic target crop and the creation of a new allergen), as well as the transfer of antibiotic-resistant genes to gut flora. However, the overarching scientific consensus, including various independently funded reviews, has shown that the existing genetically engineered foods are safe for human consumption, animals, and the environment. Currently, in the United States, the Food and Drug Administration (FDA), U.S. Environmental Protection Agency (EPA), and U.S. Department of Agriculture (USDA) ensure that GEOs are safe for human, plant, and animal health. 

Genetic engineering is a powerful technology that holds many potential benefits for humankind. Conversely, we know it can be misused, abused, or have unintended consequences. Instead of labeling genetic engineering as inherently good or bad the use of GEOs should be thoroughly researched, appropriately regulated, and evaluated on a case-by-case basis. Since our inception in the 1960s, we have been passionate about the biological sciences, objective truth, and empirical certainty. We will stay true to our founding values and commitment not to make a factual statement in the absence of sufficient evidence to do so whilst challenging the prevailing status quo when necessary.

Starch can be treated to produce a variety of syrups, like glucose, dextrose, maltose, and High Fructose Corn Syrup (HFCS). However, these syrups differ in terms of chemical composition and degree of processing. Maltose Syrup is derived from the hydrolysis of various starches, including, corn, potato, wheat, organic brown rice, or tapioca. Whereas further processing of corn-derived syrups produces HFCS; enzymes are added to corn syrup to convert some of the glucose to fructose. Fructose is sweeter compared to glucose, thus, HFCS is sweeter than maltose syrup.

These syrups also differ in how they are metabolized, e.g., fructose is metabolized almost entirely in the liver and more rapidly available to synthesize fat, thus, excessive intake can potentially more easily contribute to weight gain.

Due to this reason, the Braven Bars are formulated with maltose syrup (derived from corn starch) in combination with other slow, intermediate, and fast-releasing carbohydrate sources, together with protein and fat, to supply instant and sustained energy.

In most countries, the chemical composition of a syrup must be listed as an ingredient, and not the origin of the starch from which it is derived (e.g., glucose, maltose, HFCS). However, in the USA, labelling regulations require the specific source to be listed. Therefore, companies may list tapioca syrup or organic brown rice syrup, but these are essentially chemically similar to corn-derived maltose syrup. Maltose is maltose, and no health benefits can be attributed to the origin of the starch from which it was hydrolyzed.

No, the bars were formulated to provide essential energy and nutrition, whilst providing a balanced portion controlled (45g) snack to prevent excessive caloric intake. Therefore, sugar alcohols are specifically not added due to their limited carbohydrate and energy content. The carbohydrate content of the Braven bars are within the IOM guidelines (Please refer to the FAQs above; What are the dietary guidelines of the Institute of Medicine?) of a balanced snack/meal. The net carbs are 26g per bar, contributing ± 57% of the total energy content. This falls within the IOM macronutrient ranges as shown below.

NutrientRangeBraven Bar Macronutrient Distribution
Carbohydrates45 % – 65 % of Total Energy Intake57%
Protein10 % – 35 % of Total Energy Intake12%
Fat20 % – 35 % of Total Energy Intake; limit saturated and trans fats32%

Unlike cereal, nut bars and confectionary products, Braven bars are suitable for use before, during and after training to boost mental and physical performance and aid recovery. Carbohydrates are a well-established ergogenic aid. It’s the primary sources of energy for the body during exercise, and consuming carbs before and during exercise can improve performance and delay fatigue.

Lastly, sugar alcohols are also specifically not added due to the risk of gastrointestinal discomfort associated with increased consumption, specifically during exercise.

The Braven bars are formulated according to the IOM macronutrient ratio (Please refer to the FAQs above) to provide a balanced snack. The combination of the nutrients decreases/modulates the increase in blood sugar levels. Hence the combination of proteins and fats together with the carbohydrates as a rule prevents a rapid rise in blood sugar levels that is associated with consuming a high glycaemic sugar such as glucose (with a high glycaemic response) on its own.

In addition, Braven bars contain slow, intermediate and fast releasing carbohydrates combined with protein and fat, to supply instant and sustained energy and help maintain blood glucose levels.

The carbohydrates found in Braven bars include:

  1. Lactose (Slow releasing) found naturally in milk powder.
  2. Sucrose (Intermediate releasing)
  3. Maltose (Fast releasing)

Apart from that, a large part of the sugar content is intrinsic sugar found naturally in the milk powder (one of the main ingredients), therefore not added sugar. A 45g portion contains 7g lactose and only 13g added sugar, this is in line with most of the competing energy bars (like Cliff bar). This is also substantially less compared to sugar sweetened beverages. Please refer to the Braven website FAQs (Please refer to the FAQs above; Should the sugar in Braven Bars be a concern).